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Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon

Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon

Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon

Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon

Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon

Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon

Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon

Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon

Reviewer: Robert Powell| Date:2009-12-01

Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very impressed with herself. Oh, and Twitter is a great way to get folks to pump your book with glowingly positive reviews.

If you need to learn how to actually USE Twitter to promote a business, don't waste your time with this.

Review from Review from Amazon

Reviewer: Coll B| Date:2009-09-22

Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.

An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.

The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.

`The New Media tsunami' is thundering. (p.13)

This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.

Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.

The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.

Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.

Review from Review from Amazon

Reviewer: B. Newman| Date:2009-09-07

This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. I am not sure where all of the excellent reviews originated, but I suspect it may be from free book offers. I would advise others to avoid this book and to use free Internet resources that discuss Twitter.

Review from Review from Amazon

Reviewer: Michael Ryan| Date:2009-04-28

Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru

Review from Review from Amazon

Reviewer: Scott S, Bell| Date:2009-04-23

I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. The book is easier to give her than to answer all of her questions. For myself I was looking for some business uses to gain advantage and relevance in my marketplace not just regionally but nationally. This book gave me some ideas to use as strategies against my competitors who are unwilling to join the new media.
Twitter has become a social media phenomenon as of late. Deb and Warren do a great job of explaining what twitter is and the many uses for it. The book explains the origins and how the microblog works there is also some strategies for promoting business and personal ideas. Overall an excellent and easy read.
If you do not understand what twitter is this book is a great resource.

Review from Review from Amazon