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WHAT WOMEN WANT IN MOBILE 06

WHAT WOMEN WANT IN MOBILE 06

On May 7th, 2009, during a Cleverwood Trends Session What women wish in Mobile?, Mélanie Mc Cluskey, Director Customer Intelligence Center during Belgacom Group, talked about what women do, what women wish as well as what women design in Mobile. She lifted a following questions: Is Mobile unequivocally all about males? What about women? What do they wish to listen to from brands? What kind of communication do they design ? How opposite have been a womanlike expectations when it comes to mobile marketing?

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