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MOBILE MEDIA AND APPLICATIONS, FROM CONCEPT TO CASH: SUCCESSFUL SERVICE CREATION AND LAUNCH

MOBILE MEDIA AND APPLICATIONS, FROM CONCEPT TO CASH: SUCCESSFUL SERVICE CREATION AND LAUNCH
Mobile Media as well as Applications, From Concept to Cash: Successful Service Creation as well as Launch

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Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market!

Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry.  The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services.  Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world.

Mobile Media and Applications - From Concept to Cash:

  • Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.
  • Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.
  • Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.
  • For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.
  • Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.

Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.

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Customer Reviews

Average Rating:

Reviewer: Michael A. Ross| Date:2006-03-07
`Mobile Media and Applications, From Concept to Cash' has been written in a highly accessible and simple to read manner (most obvious to me because I am ony new to the telecoms / mobile industry). It offers a broad perspective of case studies and concrete experiences making it a comprehensive and essential reference for anyone interested in creating successful mobile services.
Review from Review from Amazon
Reviewer: John Matlock| Date:2006-02-25
This book is written by a bunch of engineering and marketing support folk who work for Ericsson around the world. Their orientation is towards killer apps that would find a large market on a worldwide basis.

They start by reviewing the big apps, customized ring tones for instance that can be sold for a few cents but which when multipled by any fraction at all of the number of phones sold equals a huge market. The number of phones sold in 2005 was somewhere around 680 million. A dollar, or a Euro for a customized sound and you have lots and lots of money.

But after ring tones, music, and TV, what comes next?

The authors discuss some things that have been tried, some of the problems and the opportunities. But when all is said and done, remember it's just a phone. It's got a very small screen, coarse resolution, not too many buttons, limited processing power, memory and storage.

These people clearly understand their marketplace. Their advice seems sound and well thought out. Perhaps more than thought out, it's the voice of experience.
Review from Review from Amazon
Reviewer: E. Metcalf| Date:2006-01-28
Christoffer Andersson (& company) has done it again! This is a very up-to-date book on the incredible dynamic confluence of media and mobile. As a non-engineer, I found that the clear writing style and use of interesting examples and case studies make this sophisticated book very accessible. This is for everyone in the ecosystem; media players, telecom operators, application developers, device manufacturers and investors.
Review from Review from Amazon
Reviewer: A. Fernandez Azarola| Date:2006-01-27
Fantastic book full where the very experienced authors share some of experiences they had in their careers. Media, Technology, and Market perspectives are well covered, providing a wide and end-to-end perspective.
A must read for everyone in the sector. Even the most experienced people will learn new things.
Review from Review from Amazon

FAQ about Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch

how do i go about getting into the mobile media business?

when i say media i mean selling games, wallpapers, ringtones etc to mobile end users? i cannot find many resources apart from the companies who want you to sell for them. but i want to go about it myself so where should i start?

Answer
In my opinion, the best thing would be to setup a website, you can either hire a web developer or you can do one yourself. There are a lot of websites hosts that will provide you the domain name. Once the website is setup, you need to advertise, you can use yahoo, msn, google and other services to publicise your website. You can also spread the word amongst your friends and relatives, they probably might end up being your first customers. Also, you can make money by displaying relevant ads on your website. Display the products that you want to sell on your website, and sell them. There you are, with your own site and selling media business. Malathi K http://onlinserviceprovider.blogspot.com p.s. if you need a web developer, you can hire at very resonable rates. just drop in a mail and we will take it from there.

"How do I convert a DVD to a Windows Media Mobile compatible file to be played on a phone (blackjack)?"

My boss got the black jack phone from cingular and he wants me to rip a dvd into a file that will play on Windows Media Mobile on the phone. He already has a 1gb micro card.

Answer
The combination of AnyDVD and CloneDVD Mobile from SlySoft is a quick & easy solution to your issue. There is actually a specific "Windows Mobile" option when converting; I have used it on my Motorola Q (which uses the same OS as the BlackJack, and screen res).

Windows Mobile 5 w/ Windows Media Player Mobile 10- How do I code the video properly to load it to pocket pc?

Windows Mobile 5 w/ Windows Media Player Mobile 10- How do I code the video properly to load it to pocket pc? When I run the video thru the converter what OUTPUT CONTAINER, OUTPUT VIDEO CODEC & OUTPUT AUDIO CODEC should I choose to format the video to get it to play on Windows Media Player 10 Mobile?

Answer
Windows media player mobile will play WAV, MP3, WMA, WMV.MPEG-4, AVI

how do you get music from computer to mobile using window media?

i have just got a second hand spv m2000 and i have the desk top charger with usb and the companion cd it is orange nextwork and i am was wondering if any one knew how to get music from my computer to my mobile? .it has window media on there and so does my computer. when i plug it in it says there is no removable devices attacthed but there is.

Answer
have u installed the cd u got it with i it wont detect if u r using microsoft activsyinc then go to files and browse the file or song u want to put it might not happen from media player so try it from the cd

How to install the mobile media browser and connect in to my handfond using usb cable?

Answer
install the software(dont forget to dissconnect the cable when you do it)...restart your pc..then install your cable driver...if you are using a original cable your system will install the driver by itself...restart again...then connect you mobile to pc..open the software and go to add connections add the cable that you have juat insatlled press apply and VIOLA!!!!

How much does it cost to unlock a contracted Virgin Media mobile before the 18 month period is up?

...

Answer
It will cost you £5 to £10 take it to a back street shop or market to get it done . Do not take to any of the O2, Orange or any other main shop.

FAQ Results are from Yahoo Answers http://answers.yahoo.com/

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